The real cost of fashion
It’s hard to believe, but the fashion industry is responsible for 10% of global greenhouse gas emissions. That’s more than all international flights and maritime shipping combined! It can be overwhelming to face such a big challenge, but every one of us has an important part to play. And, luckily, it doesn't need to come at the expense of looking and feeling your best.
Reduce textile waste
One of fashion’s biggest secrets – 87% of the textiles produced each year end up in a landfill or incinerator. Coton is tackling this head on by using only existing materials, bought directly from other luxury fashion brands and mills across Europe. We take the fabric that others won’t, or can’t, resulting in an exclusively unique offering of limited edition, high end garments. If you love something, then grab it – you might never see exactly the same piece again.
Produce only what we need
Projecting how much customers will want is a dangerous game that leads to chronic overproduction, clogging up landfills with unsold product. Partnered with a trusted New York City based manufacturer, Coton is producing on-demand in an accelerated made-to-order model. Your new garment will be in your hands within two weeks of purchase, and we only have to produce exactly what we sell. A win/win/win for you, us, and our planet.
Clothing built to last
At Coton, we’re committed to making high-quality, covetable, loved clothing that lasts for years. Like that one dress you’ve had for ages, but makes you look better than anything you’ve bought since. Part of this mission is a commitment to repairing or replacing when our products fail. We offer free mending services on all of our garments for a year after purchasing, and special redesign/remake services for products that just aren’t doing it for you.